Privacy & Cookie Policy


Spear and Arrow understands that your privacy is important to you and that you care about
how your information is used and shared online. We respect and value the privacy of
everyone who visits Our Site and will only collect and use information in ways that are
useful to you and in a manner consistent with your rights and our obligations under the law.

This Policy applies to Spear and Arrow use of any and all data collected by us in relation to
your use of Our Site. Please read this Privacy Policy carefully and ensure that you
understand it. You will be required to read and accept this Privacy Policy when signing up for
an Account and/or placing an Order. If you do not accept and agree with this Privacy Policy,
you must stop using Our Site immediately.

  1. Definitions and Interpretation
    In this Policy the following terms shall have the following meanings:
    “Account” means an account required to access and/or use certain areas and features of
    Our Site;
    “Cookie” means a small text file placed on your computer or device by Our Site when you
    visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the
    Cookies used by Our Site are set out in section 12, below;
    “Our Site” means this website,;
    “United Kingdom and EU Cookie Law” means the relevant parts of the Privacy and Electronic
    Communications (EC Directive) Regulations 2003 as amended in 2004, 2011 and 2015; and
    “We/Us/Our” means Spear and Arrow, a limited company registered in England and Wales
    under GB12713534, whose registered address is 98b Main Street, Larne, Northern Ireland,
    BT40 1RE.
  2. Information About Us
    2.1 Our Site, is owned and operated by Spear and
    Arrow Bone Broth Ltd
    , a limited company registered in Northern Ireland under NI668438,
    whose registered address is 98b Main Street, Larne, Northern Ireland, BT40 1RE. No VAT
    number is applicable to date.
  3. Scope – What Does This Policy Cover?
    This Privacy Policy applies only to your use of Our Site. It does not extend to any websites
    that are linked to from Our Site (whether we provide those links or whether they are shared
    by other users). We have no control over how your data is collected, stored or used by other
    websites and we advise you to check the privacy policies of any such websites before
    providing any data to them.
  4. What Data Do We Collect?
    Some data will be collected automatically by Our Site (for further details, please see section
    12 on our use of Cookies), other data will only be collected if you voluntarily submit it and
    consent to us using it for the purposes set out in section 5, for example, when signing up for
    an Account. Depending upon your use of Our Site, We may collect some or all of the
    following data:
    4.1 name;
    4.2 business/company name;
    4.3 contact information such as email addresses and telephone numbers;
    4.4 address information including post code;
    4.5 financial information such as credit / debit card numbers (which we do not store
    ourselves but which are passed securely to our card processor,;
    4.6 IP address (automatically collected);
    4.7 web browser type and version (automatically collected);
    4.8 computer details including operating system and screen resolution (automatically
    4.9 a list of URLs starting with a referring site, your activity on Our Site, and the site you exit
    to (automatically collected);
  5. How Do We Use Your Data?
    5.1 All personal data is stored securely in accordance with the EU General Data Protection
    Regulation (Regulation (EU) 2016/679) (GDPR). For more details on security see section 6,
    5.2 We use your data to provide the best possible services and products to you. This
    5.2.1 Providing and managing your Account;
    5.2.2 Providing and managing your access to Our Site;
    5.2.3 Personalising and tailoring your experience on Our Site;
    5.2.4 Supplying our services and products to you;
    5.2.5 Personalising and tailoring our services and products for you;
    5.2.6 Responding to communications from you;
    5.2.7 Supplying you with email newsletters, alerts etc. that you have subscribed to (you may
    unsubscribe or opt-out at any time by clicking the “unsubscribe” link at the bottom of all of
    our newsletters).
    5.2.8 Market research;
    5.2.9 Analysing your use of Our Site and gathering feedback to enable us to continually
    improve Our Site and your user experience;
    5.3 In some cases, the collection of data may be a statutory or contractual requirement, and
    we will be limited in the services and products we can provide you without your consent for
    us to be able to use such data.
    5.4 With your permission and/or where permitted by law, we may also use your data for
    marketing purposes which may include contacting you by email with information, news and
    offers on our services and/or products. We will not, however, send you any unsolicited
    marketing or spam and will take all reasonable steps to ensure that we fully protect your
    rights and comply with our obligations under the GDPR and the Privacy and Electronic
    Communications (EC Directive) Regulations 2003, as most recently amended in 2019.
    5.5 Under GDPR we will ensure that your personal data is processed lawfully, fairly, and
    transparently, without adversely affecting your rights. We will only process your personal
    data if at least one of the following basis applies:
    a) you have given consent to the processing of your personal data for one or more specific
    b) processing is necessary for the performance of a contract to which you are a party or in
    order to take steps at the request of you prior to entering into a contract;
    c) processing is necessary for compliance with a legal obligation to which we are subject;
    d) processing is necessary to protect the vital interests of you or of another natural person;
    e) processing is necessary for the performance of a task carried out in the public interest or
    in the exercise of official authority vested in the controller; and/or
    f) processing is necessary for the purposes of the legitimate interests pursued by us or by a
    third party, except where such interests are overridden by the fundamental rights and
    freedoms of the data subject which require protection of personal data, in particular where
    the data subject is a child.
  6. How and Where Do We Store Your Data?
    6.1 We only keep your data for as long as we need to in order to use it as described above in
    section 5, and/or for as long as we have your permission to keep it. In any event, We will
    conduct reviews as appropriate to ascertain whether we need to keep your data.
    6.2 Your data will only be stored within the UK.
    6.3 Data security is of great importance to us, and to protect your data we have put in place
    suitable physical, electronic and managerial procedures to safeguard and secure data
    collected through Our Site.
    6.4 Notwithstanding the security measures that we take, it is important to remember that
    the transmission of data via the internet may not be completely secure and that you are
    advised to take suitable precautions when transmitting to us data via the internet.
  7. Do We Share Your Data?
    7.1 We do not share your data with any other companies in our Group.
    7.2 We may contract with third parties to supply products and services to you on our behalf.
    These may include payment processing, delivery of goods, search engine facilities,
    advertising and marketing.
    In some cases, the third parties may require access to some or all of your data. Where any
    of your data is required for such a purpose, We will take all reasonable steps to ensure that
    your data will be handled safely, securely, and in accordance with your rights, our
    obligations, and the obligations of the third party under the law.
    We currently contract with:
    • Stripe – payment processing
    • Royal Mail – delivery of goods
    • Parcelforce – delivery of goods
    • Fastway – delivery of goods
    • Google – analytics, advertising
    • Facebook – advertising
    • MailChimp – email mailing list management
    7.3 We may compile statistics about the use of Our Site including data on traffic, usage
    patterns, user numbers, sales and other information. All such data will be anonymised and
    will not include any personally identifying information. We may from time to time share
    such data with third parties such as prospective investors, affiliates, partners and
    advertisers. Data will only be shared and used within the bounds of the law.
    7.4 In certain circumstances we may be legally required to share certain data held by us,
    which may include your personal information, for example, where we are involved in legal
    proceedings, where we are complying with the requirements of legislation, a court order, or
    a governmental authority. We do not require any further consent from you in order to share
    your data in such circumstances and will comply as required with any legally binding request
    that is made of us.
  8. What Happens If Our Business Changes Hands?
    8.1 We may, from time to time, expand or reduce our business and this may involve the sale
    and/or the transfer of control of all or part of our business. Data provided by users will,
    where it is relevant to any part of our business so transferred, be transferred along with that
    part and the new owner or newly controlling party will, under the terms of this Privacy
    Policy, be permitted to use the data for the purposes for which it was originally collected by
    8.2 In the event that any of your data is to be transferred in such a manner, you will be
    contacted in advance and informed of the changes. When contacted you will be given the
    choice to have your data deleted or withheld from the new owner or controller.
  9. How Can You Control Your Data?
    9.1 When you submit information via Our Site, you may be given options to restrict our use
    of your data. We aim to give you strong controls on our use of your data (including the
    ability to opt-out of receiving emails from us which you may do by unsubscribing using the
    links provided in our emails.
    9.2 You may also wish to sign up to one or more of the preference services operating in the
    United Kingdom: The Telephone Preference Service (“the TPS”), the Corporate Telephone
    Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may
    help to prevent you receiving unsolicited marketing. Please note, however, that these
    services will not prevent you from receiving marketing communications that you have
    consented to receiving.
  10. Your Right to Withhold Information and Your Right to Withdraw Information After You
    Have Given it

    10.1 You may access Our Site without providing any data at all. However, to use all features
    and functions available on Our Site you may be required to submit or allow for the
    collection of certain data.
    10.2 You may restrict your internet browser’s use of Cookies. For more information, see
    section 12.
    10.3 You may withdraw your consent for us to use your personal data as set out in section in
    5 at any time by contacting Us using the details set out in section 15, and we will delete your
    data from our systems. However, you acknowledge this may limit our ability to provide the
    best possible products and services to you.
  11. How Can You Access Your Data?
    You have the legal right to ask for a copy of any of your personal data held by us (where
    such data is held). Please contact us for more details at, or
    using the contact details below in section 14.
  12. What Cookies Do We Use and What For?
    12.1 Our Site may place and access certain first party Cookies on your computer or device.
    First party Cookies are those placed directly by us and are used only by us. We use Cookies
    to facilitate and improve your experience of Our Site and to provide and improve our
    services and products.
    12.2 By using Our Site you may also receive certain third party Cookies on your computer or
    device. Third party Cookies are those placed by websites, services, and/or parties other than
    us. We use third party Cookies on Our Site for personalising your visit to our website and for
    advertising services.
    12.3 All Cookies used by and on Our Site are used in accordance with current English and EU
    Cookie Law.
    12.4 Before Cookies are placed on your computer or device you will be shown a message
    bar requesting your consent to set those Cookies. By giving your consent to the placing of
    Cookies you are enabling us to provide the best possible experience and service to you. You
    may, if you wish, deny consent to the placing of Cookies; however certain features of Our
    Site may not function fully or as intended.
    12.5 Certain features of Our Site depend on Cookies to function. United Kingdom and EU
    Cookie Law deems these Cookies to be “strictly necessary”. Your consent will not be sought
    to place these Cookies. You may still block these Cookies by changing your internet
    browser’s settings but please be aware that Our Site may not work as intended if you do so.
    We have taken great care to ensure that your privacy is not at risk by allowing them.
    12.6 As third party cookies are constantly changing please contact us should you require a
    full list.
    12.7 Our Site uses analytics services provided by Google Analytics and, for the playing of
    videos, Website analytics refers to a set of tools used to collect and analyse
    usage statistics, enabling us to better understand how people use Our Site. This, in turn,
    enables us to improve Our Site and the products and services offered through it. You do not
    have to allow us to use these Cookies, as detailed below, however whilst Our use of them
    does not pose any risk to your privacy or your safe use of Our Site, it does enable us to
    continually improve Our Site, making it a better and more useful experience for you.
    12.8 The analytics service(s) used by Our Site use(s) Cookies to gather the required
    information. Certain of these Cookies may be placed immediately when you first visit Our
    Site and it may not be possible for us to obtain your prior consent. You may remove these
    Cookies and prevent future use of them by following the steps set out below in section
    12.9 You can choose to enable or disable Cookies in your internet browser. Most internet
    browsers also enable you to choose whether you wish to disable all cookies or only third
    party cookies. By default, most internet browsers accept Cookies but this can be changed.
    For further details, please consult the help menu in your internet browser or the
    documentation that came with your device.
    12.10 You can choose to delete Cookies at any time however you may lose any information
    that enables you to access Our Site more quickly and efficiently including, but not limited to,
    login and personalisation settings.
    12.11 It is recommended that you keep your internet browser and operating system up-todate
    and that you consult the help and guidance provided by the developer of your internet
    browser and manufacturer of your computer or device if you are unsure about adjusting
    your privacy settings.
  13. Summary of Your Rights under GDPR
    Under the GDPR, you have:
    13.1 the right to request access to, deletion of or correction of, your personal data held by
    13.2 the right to complain to a supervisory authority;
    13.3 be informed of what data processing is taking place;
    13.4 the right to restrict processing;
    13.5 the right to data portability;
    13.6 object to processing of your personal data;
    13.7 rights with respect to automated decision-making and profiling (see section 14 below).
    To enforce any of the foregoing rights or if you have any other questions about Our Site or
    this Privacy Policy, please contact us using the details set out in section 15 below.
  14. Automated Decision-Making and Profiling
    14.1 In the event that we use personal data for the purposes of automated decisionmaking
    and those decisions have a legal (or similarly significant effect) on you, you have the
    right to challenge to such decisions under GDPR, requesting human intervention, expressing
    their own point of view, and obtaining an explanation of the decision from us.
    14.2 The right described in section 14.1 does not apply in the following circumstances:
    a) The decision is necessary for the entry into, or performance of, a contract between the
    you and us;
    b) The decision is authorised by law; or
    c) You have given your explicit consent.
    14.3 Where we use your personal data for profiling purposes, the following shall apply:
    a) Clear information explaining the profiling will be provided, including its significance and
    the likely consequences;
    b) Appropriate mathematical or statistical procedures will be used;
    c) Technical and organisational measures necessary to minimise the risk of errors and to
    enable such errors to be easily corrected shall be implemented; and
    d) All personal data processed for profiling purposes shall be secured in order to prevent
    discriminatory effects arising out of profiling.
    14.4 We currently make the following automated decisions: none.
    14.5 We currently profile your personal data for the following purposes: none.
  15. Contacting The Regulator
    If you feel that your data has not been handled correctly, or you are unhappy with our
    response to any requests you have made to us regarding the use of your personal data, you
    have the right to lodge a complaint with the Information Commissioner’s Office. You can
    contact them by calling 0303 123 1113.
    Or go online to (opens in a new window; please note we can’t be
    responsible for the content of external websites). If you are based outside the UK, you have
    the right to lodge your complaint with the relevant data protection regulator in your country
    of residence.
  16. Contacting Us
    If you have any questions about Our Site or this Privacy Policy, please contact us by email at Please ensure that your query is clear, particularly if it is a
    request for information about the data we hold about you (as under section 11, above).
  17. Changes to Our Privacy Policy
    We may change this Privacy Policy as we may deem necessary from time to time, or as may
    be required by law. Any changes will be immediately posted on Our Site and you will be
    deemed to have accepted the terms of the Privacy Policy on your first use of Our Site
    following the alterations. We recommend that you check this page regularly to keep up-todate.